DATA BENCHMARKING

-Evaluate the performance metrics of your website compared to industry benchmarks, competitors or past data to identify opportunities for improvement.


Identify Performance Metrics

1. Organic Traffic – Evaluate the number of visitors arriving from search engines.

2. Keyword Rankings – Monitor site ranks for target keywords

3. Backlink Profile – Review the quantity and quality of backlinks.

4. Page Load Speed – Assess page speed and overall performance metrics. 

5. Bounce Rate –  Examine the frequency at which users exit the site after viewing a page.

 

Analyze Competitor Data

Evaluate the page performance against common industry benchmarks and identify gaps and opportunities.

Set Baseline Data

Review historical data to identify trends and patterns and establish a baseline by gathering current data of your website performance. 

Decide Benchmarking Tools

1.Google Analytics: Provides information about  traffic, user interactions, and conversions.

2. Google Search Console: P Give insights into keyword rankings and website performance.

3. Ahrefs/Semrush/Ubbersuggest: Monitor keyword rankings, backlinks, and analyze competitors.